“No man will make you feel protected and safe as a cashmere coat and a pair of black glasses”, as Coco Chanel used to say.

Discreet, elegant, unique and irreplaceable, the coat is always a precious garment in every woman’s wardrobe. It went through the ages marking the history of tradition and becoming the symbol of an intellectual avant-garde. It went from being worn mainly in the leisure time, for walks and for the first car races, to becoming a faithful warm and practical companion for traveling, until the invention of evening coats with decorative buttons, to be worn in charleston clubs. The coat reached quickly the imagination of the great fashion couturiers, becoming a masterpiece to be designed and embellished with tailoring cuts, and unique, rare and precious elements. In their career, Balenciaga, Dior and Poiret created coats that have marked the history of fashion! Yet the real turning point came in 1951, when Achille Maramotti had the idea to make French fashion, which was only for few people at that time, tempting even to the middle class. So he founded a brand that would mark the history in the production of coats: Max Mara, which in 1981 created the coat model No.101801, designed by French couturier Anne-Marie Beretta. And that’s exactly the masterpiece I’m wearing in the picture. Warm, soft, in camel-coloured cashmere, calf-length and with kimono sleeves, the 101801 coat is a dream on the skin, an iconic symbol of timeless elegance, perfection and modernity, not only loved by movie stars (Diane Keaton among the first ones), but by all women, including me. I have always believed that a beautiful coat can fit a woman with no need to say more. Imagine skinny black pants, a turtleneck pullover and Max Mara’s 101801 coat: it is an ideal outfit for any time of day.


Cashmere, as we all know, is a precious and very expensive wool, which requires a particularly delicate treatment to be maintained in all its beauty and avoid felting. Who’s never had that happen to them to wash a pullover and shrink it to the size of a Chihuahua, or, conversely, of a Great Dane? Your laundry room has the ability to transform itself into the scene of a perfect crime against delicate fibers. It ‘s amazing how you play with fate before washing a wool or cashmere garment. Your heart races, between a thousand doubts, some improvisation and many attempts. Because, in order to always get the best from these garments, we must set up the washing parameters carefully: temperature, detergent used, drying. Miele suggests some techniques that allow us to preserve our garments over time. For example, hand wash or machine wash? For hand washing, you should never use temperatures of over 30°C and garments should be washed with a detergent for wool and cashmere garments. This has a neutral to weak pH value, which prevents the swelling and felting of the fibers. Also remember that cashmere garments must be rinsed well several times, without any squeezing or rubbing. Rinsing several times in cold water is very important, as detergent deposits can destroy the delicate fibers and you may have to say bye bye to your favourite garment. To sum up: in order to hand wash wool and cashmere, it takes the right technique, patience and strategy. If even one of these qualities is weak, you should know that Miele has generated a specific program for woollens that replaces hand washing, making it easier for us (also morally) to wash our precious garments. Shall we wash wool and cashmere in the washing machine then without the risk of ruining our clothes and falling into despair? Well, thanks to Miele’s technology, this is possible. Imagine a program that combines all the washing parameters where temperature, water quantity and rotation of the drum are calibrated to protect the fibers and maintain their quality unchanged over time. Basically, the right treatment for all those garments that you love madly and that you would never have had the courage to put in the washing machine.

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