After visiting Fondazione Prada, I suggest you to visit Armani Silos, the unique place created by “King George” to crown 40 years of fashion. The place is 4,500 square meters, the architecture is simple and rigorous, and it is developed through a 4-floor structure, which touches the themes that have inspired and continue to inspire the creative work of Giorgio Armani. The color “greige” (a fusion between gray and beige) is the protagonist along with all the masterpieces collected to be shown. On the ground floor, the section Stars and the section dedicated to Daywear, shows the iconic clothes that made the history of the brand, such as the famous androgynous soft jacket, or the outfit worn by Amber Valletta and photographed by Peter Lindbergh for the campaign of 1993, or even the suit worn by Richard Gere in the ’80s cult movie American Gigolo. On the first floor, the exhibition dedicated to exoticism, with a series of outfits inspired by Asian and African countries and enriched with floral decorations and embroidery. The second floor welcomes you with a section dedicated to the “shades of colors” represented by more or less intense black on different materials. It can be shiny, mat, smooth, elaborated, exaggerated, whispered. Also here you can find outfits worn by stars like Katie Holmes, Jodie Foster at the Oscars in 1995, and Sharon Stone at the Oscars in 1996. The third and last floor is dedicated to light and shows a series of jewelled dresses made by expert hands. Take a break at the bar located on the ground floor, you will find all that warm atmosphere typical of Armani.
Armani Silos via Bergognone, 40 (Milano). Entrance fee: 12 euros. Audio Guide recommended: 3 euros. Wednesday, Thursday, Friday, Saturday and Sunday 11am / 7pm.